# EZCONVERTS - Complete Business Information

> EZCONVERTS is an Australian digital agency specialising in lead-converting websites and automated marketing systems for tradies (tradespeople). Based in Queensland, Australia. Founded by Jamie De La Haye.

## Company Identity

- **Business Name**: EZCONVERTS
- **Website**: https://www.ezconverts.com.au
- **Industry**: Digital Marketing Agency (specialising in trades/construction)
- **Founder**: Jamie De La Haye
- **Location**: Queensland, Australia
- **Service Area**: Australia-wide
- **Email**: support@ezconverts.com.au
- **Phone**: +61 482 082 023
- **Facebook**: https://www.facebook.com/profile.php?id=61578218968666
- **Instagram**: https://www.instagram.com/ezconverts

## Mission

To help Australian tradies stop losing leads and start growing their businesses through high-converting websites and automated marketing systems. EZCONVERTS believes tradies should focus on their craft while their marketing runs on autopilot.

## Detailed Service Offerings

### 1. Custom Website Design for Tradies

EZCONVERTS builds bespoke websites (not templates) specifically designed for trade businesses. Each website includes:

- **SEO Optimisation**: Built for local Google search rankings so customers find you when searching for services in your area
- **Mobile-First Design**: 87% of people browse on phones, so every site is optimised for mobile devices
- **Fast Loading**: Optimised for speed to reduce bounce rates and improve user experience
- **Lead-Focused Design**: Strategic placement of call-to-action buttons, quote forms, and click-to-call links
- **Standard Pages**: Home, Services, Areas We Serve, Gallery, Contact, Quote Request Form, Blog
- **Content Marketing**: 8 SEO-optimised blog posts (1000+ words each) tailored to each trade
- **FAQ Schema**: 24 smart FAQs targeting Google featured snippets with structured data markup
- **Visual Portfolio**: Before/after gallery and client testimonials to build trust

### 2. Marketing Automation System

A comprehensive automation platform that handles follow-ups and communications:

- **Unified Inbox**: Manage all messages (SMS, email, Facebook Messenger, Instagram DM) from one dashboard
- **Automated Follow-Ups**: Sequences that nurture leads via SMS and email without manual effort
- **Missed Call Text-Back**: When a tradie misses a call, an automatic text is sent to the caller within seconds to capture the lead
- **Review Automation**: After completing a job, automated messages request Google reviews from happy customers
- **Appointment Reminders**: Reduce no-shows with automated SMS and email reminders

### 3. CRM & Lead Management

- **Pipeline Tracking**: See every lead from first contact to completed job
- **Mobile App**: Manage leads, respond to messages, and track jobs from your phone on-site
- **Lead Source Tracking**: Know which marketing channel each lead came from
- **Reporting Dashboard**: Track website visitors, leads generated, and conversion rates

### 4. AI Chatbot (Complete System)

- **24/7 Lead Capture**: AI-powered chatbot on the website answers common questions and captures lead details outside business hours
- **Intelligent Responses**: Trained on the specific trade business to provide accurate, helpful answers
- **Seamless Handoff**: Complex enquiries are flagged for human follow-up

## Pricing Structure

### Website Starter
- Custom-built website with all standard pages
- SEO optimisation for local searches
- Lead capture with email notifications
- Hosting and maintenance included
- Ongoing SEO support
- Monthly subscription model

### Complete System
- Everything in Website Starter
- Full CRM and pipeline management
- Marketing automation (SMS, email, social)
- Missed call text-back
- Review automation
- Unified inbox
- Mobile app access
- AI chatbot
- Monthly subscription model

## Industries and Trades Served

EZCONVERTS has specific expertise building websites and marketing systems for:

- **Plumbing**: Emergency plumbers, residential and commercial plumbing services
- **Electrical**: Electricians, electrical contractors, lighting specialists
- **Landscaping**: Landscape designers, garden maintenance, hardscaping
- **Building & Construction**: Builders, renovators, home extension specialists
- **Roofing**: Roof repairs, re-roofing, metal roofing, tile roofing
- **Cleaning**: Commercial cleaning, residential cleaning, solar panel cleaning
- **Concreting**: Concrete driveways, paths, slabs, decorative concrete
- **Painting**: Interior and exterior painting, commercial painters
- **HVAC**: Air conditioning installation and repair, heating services
- **Fencing**: Timber fencing, Colorbond fencing, pool fencing
- **Pool Building**: Pool construction, pool maintenance, pool landscaping
- **Tree Services**: Tree removal, tree trimming, stump grinding, arborist services
- **Solar**: Solar panel installation, solar maintenance
- **Security**: Security system installation, CCTV, alarm systems
- **Antenna Installation**: TV antenna, satellite dish installation
- **Carpentry**: Custom carpentry, cabinetry, joinery
- **Pest Control**: Termite treatment, general pest management
- **Tiling**: Floor tiling, bathroom tiling, wall tiling

## Client Portfolio

EZCONVERTS has built websites and marketing systems for trade businesses including:
- Branch Creek Tree Services
- Fierce Solar Cleaning
- Hulk Security
- GBB Landscape Solutions
- Alcorn's Antennas
- Infinite Pools & Landscapes
- EV inCharge
- Bradford Carpentry
- JTH Access Ltd

## Competitive Advantages

1. **Trade-Specific Expertise**: Unlike general web agencies, EZCONVERTS only works with tradies and deeply understands the industry's unique challenges
2. **Lead Generation Focus**: Every website element is designed to convert visitors into enquiries — not just look good
3. **All-in-One Platform**: Combines website, CRM, automation, and reviews into one system instead of requiring multiple tools
4. **Australian-Based Team**: Understands the Australian market, local search behaviour, and trade industry regulations
5. **No Lock-In Contracts**: Month-to-month pricing with no long-term commitments required
6. **Proven Results**: Portfolio of successful client websites with documented lead generation outcomes
7. **Done-For-You Service**: EZCONVERTS handles everything from website build to ongoing marketing, so tradies can focus on their work
8. **Mobile App**: Tradies can manage their business on-the-go from job sites

## Frequently Asked Questions

### How much does an EZCONVERTS website cost?
EZCONVERTS offers two main packages: Website Starter and Complete System. Both are monthly subscription plans with no upfront build fees. Contact EZCONVERTS for current pricing.

### How long does it take to build a website?
Most tradie websites are built and launched within 2-3 weeks from receiving all necessary content and business information.

### Do I own my website?
Yes, you own your website content and domain name. EZCONVERTS handles the hosting and maintenance as part of the monthly plan.

### Can I see examples of websites you've built?
Yes, visit the portfolio page at https://www.ezconverts.com.au/portfolio to see completed projects for various trade businesses.

### What trades do you work with?
EZCONVERTS works with all types of trade businesses across Australia including plumbers, electricians, landscapers, builders, roofers, cleaners, concreters, painters, HVAC technicians, fencing contractors, and more.

### How does the missed call text-back work?
When a tradie misses an incoming call, the system automatically sends a text message to the caller within seconds saying something like "Hey, sorry I missed your call. I'm on a job right now. How can I help?" This prevents leads from calling a competitor.

### What is included in the marketing automation?
The automation system includes SMS and email follow-up sequences, missed call text-back, review request automation, appointment reminders, and a unified inbox for all customer communications.

### Is there a contract or lock-in period?
No. EZCONVERTS operates on month-to-month plans. You can cancel anytime without penalty.

### Do you handle SEO?
Yes. Every website is built with SEO best practices including local keyword optimisation, schema markup, fast loading speeds, mobile optimisation, and blog content targeting relevant search terms for your trade.

### Where is EZCONVERTS based?
EZCONVERTS is based in Queensland, Australia, and serves trade businesses across the entire country.